Google Ad-Tech Antitrust — Advertiser Arbitration
Against Google LLC
A federal court has already ruled that Google illegally monopolized ad-tech. Businesses that advertised on Google since 2016 can pursue individual arbitration for their overcharges — tripled under antitrust law. This one is still open.
About this settlement
In April 2025, Judge Brinkema (E.D. Va.) found Google unlawfully monopolized the publisher ad-server and ad-exchange markets. In October 2025, Judge Castel (S.D.N.Y.) applied collateral estoppel, meaning advertisers no longer have to re-prove Google's antitrust violation — only that it injured them and by how much, with damages trebled under the Clayton Act. Because Google's advertiser agreements contain mandatory arbitration clauses, recovery is pursued through individual arbitration (coordinated at scale), not a class settlement. Estimated exposure is up to ~30% of your Google ad spend, then tripled. There is no settlement fund or official claims website; ClaimBridge prepares and coordinates your arbitration claim, working with independent arbitration counsel where required.
Who is eligible?
- Your business advertised on Google Search Ads or the Display Network from August 2016 onward.
- Your business is registered or primarily operates in the United States.
- Any amount of qualifying ad spend counts — you can grant read access to, or export, your Google Ads history.